Introduction/Overview

Sam Villa, a renowned brand in the professional haircare tools industry, approached FJ Solutions after experiencing a significant decline in organic traffic following a website migration. The migration resulted in technical issues that impacted search engine rankings and overall visibility. We stepped in to identify and resolve the underlying problems, implementing strategies to recover lost traffic and establish a solid foundation for future growth.

Objective

Recover organic traffic and regain visibility in search engine rankings by addressing technical SEO challenges.

Results

Recovered Lost Traffic: Substantial improvement in organic visibility and search rankings.

The Challenge

The website migration caused critical SEO issues, including duplicated content, incorrect redirections, and missing canonical tags. These technical problems disrupted search engine indexing, making it difficult for the site to maintain its rankings and organic traffic.

The Process

1. SEO Audit & Strategy

We conducted a detailed technical SEO audit to identify the causes of lost traffic. Based on our findings, we developed a structured plan to address and resolve the identified issues.

2. Technical SEO Fixes

Our team fixed incorrect redirections, added missing canonical tags, and eliminated duplicated content. These measures ensured proper indexing and improved the site’s alignment with search engine best practices.

3. Content Optimization

We refined the site’s content structure to maximize relevance and eliminate any remaining duplication. This optimization helped the site rebuild its authority in search rankings.

4. Ongoing Monitoring

With a focus on sustainable growth, we continue to monitor the site’s performance and make iterative improvements to maintain and further enhance organic traffic.

The Solution

Through a comprehensive technical SEO approach, we successfully helped Sam Villa recover lost organic traffic and rankings. By addressing critical issues stemming from the migration, we restored the website’s visibility, ensuring it remained competitive in a demanding industry.

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