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CAC Calculator | Customer Acquisition Cost formula

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6 comments on “CAC Calculator | Customer Acquisition Cost formula”

    • Hi Danny! Yeap, good question!
      Here you have the main ways:
      – Improve your Conversion Rate (same marketing budget, more customers)
      – Improve your target audiece (same marketing budget, more qualified traffic)
      Best!

      Reply
  1. Hi Melissa!

    The introduction of new marketing channels can affect the accuracy of CAC measurements by adding complexity to tracking costs and customer attribution… but with the right GA4 setup, you will be more than fine.

    Best!

    Reply
  2. Hello Francisco, well done! The distinction between fixed and variable costs in CAC computation is particularly helpful for marketers.

    Reply

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