Introduction/Overview

FJ Solutions and Goldie Locks have been collaborating for several years, working across the entire range of Goldie Locks’ premium hair care product offerings. As a leading brand in the hair care industry, Goldie Locks partnered with FJ Solutions to focus efforts on various business areas, developing a cohesive and effective omnichannel strategy to enhance brand visibility and drive customer engagement.

Objective

Increase organic traffic and establish a solid foundation for sustained growth through targeted SEO initiatives.

The Challenge

Goldie Locks faced stagnating organic traffic due to the lack of a structured SEO foundation and minimal content optimized for search engines. This made it challenging to capture new audiences, requiring an executable plan to address technical SEO issues and optimize content creation effectively.

The Process

1. SEO Audit & Strategy

We performed a comprehensive SEO audit to identify, prioritize, and estimate the necessary fixes. Based on our findings, we developed a clear, actionable plan, considering available resources, tools, and goals.

2. On-Page SEO Foundation

Over the first two months, we resolved all technical SEO issues and corrected any poor practices. This set the groundwork for future optimization, ensuring better indexing and higher rankings.

3 . SEO-Driven Content Marketing

We began with one blog post per month, and by September 2022, we scaled up to four optimized posts per week. Our approach included extensive keyword research, competitor analysis, and content optimization to maximize organic traffic.

4 . Marketing Operations

We held weekly alignment meetings to ensure seamless coordination across our teams. Using project management software, we tracked progress, ensuring smooth and efficient execution of campaigns.

The Solution

Through a structured, step-by-step approach, we built an SEO-optimized content foundation that significantly boosted organic traffic. By aligning resources with targeted goals and maintaining a smooth workflow, we achieved a 407% increase in organic traffic for Goldie Locks.

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