DAMA® by Nadia Ferreira

DAMA is the official fragrance of Nadia Ferreira, Miss Universe Paraguay 2021 and first runner-up at Miss Universe, launched as a modern Latin femininity fragrance with a direct-to-consumer store from day one.

We supported the DAMA launch across key digital areas:

• eCommerce experience
• Email marketing
• Campaign support
• Purchase flow optimization
• Lifecycle email strategy

Our work helped create a smoother launch experience, making it easier for first-time buyers to discover the fragrance, complete their purchase, and stay connected with the brand as it scales internationally.