How we increased 407.59% organic traffic for a Beauty brand ecommerce

Today, we’re excited to share the remarkable tale of how we increased organic traffic by a whopping 407.59% for a beauty brand eCommerce. Get ready to dive into the fascinating world of SEO, content marketing, and strategy that brought forth this remarkable success story!

Join us as we uncover the key steps that turned a struggling beauty brand into an online sensation. We’ll guide you through the process, sharing valuable insights and tricks of the trade to help elevate your business. So let’s set sail on this digital adventure together!

SEO Results

SEO Outcomes

How did we make it possible?

SEO Audit & Strategy

Running a deep SEO Audit is the cornerstone of any successful strategy. Without it, you will be guessing more than creating an executable plan.

Once you have all the issues and things to fix, prioritized and estimated, you are in a good position to develop not only the right plan but also an EXECUTABLE plan.

For this, you need to take into account your team (human resources), tools, and goals.

Having the perfect plan, if it’s unexecutable (whether because of human resources, tools, or some other reason), is, in reality, a worthless plan!

On-Page SEO Foundation

Our SEO Specialists spend the first 2 months fixing all the issues and bad practices that the website had.

This is mandatory, in order to start with a good foundation for all the work that will be done in the future.

Once the basis was ready, we started with SEO Driven Content Marketing: which is publishing targeted SEO blog posts, HIPER optimized and using a specific structure.

SEO-Driven Content Marketing

We started with 1 monthly content in March 2022, and once we improved and smooth the process, we were able to post up to 4 highly optimized blog posts per week since September 2022.

The process was:

1. Topic Research
2. SERP Analysis
3. Competitor Analysis
4. Keyword Research
5. Content Outline
6. SEO Copywriting
7. SEO Title, Meta Descriptions, URLs & Headings
8. Internal Link Building
9. Images Creation + Alt Texts
10. Blog post Programming
11. Quality Assurance
12. Publishing
13. Email, SMS, and Social Media Promotion
14. Ads Creation

Marketing Operations

You can have all the specialists in the right place, and money to invest… but if they are misaligned with no clear outcomes and a smooth process line… you won’t get far.

Having weekly alignment meetings and a great Project Manager software are essential for business success, not just SEO.