Lucas Fernandez, Author at FJ Solutions

Lucas Fernandez

SEO Team Lead

Certified in Google Analytics, HubSpot, Ahrefs, and Semrush, with continuous SEO education.

I'm Lucas Fernández, SEO Team Lead at FJ Solutions, and I help DTC and ecommerce brands turn organic search into a revenue channel they can actually count on. Since 2018 I've worked both sides of the problem, the technical foundation and the content that earns the rankings, first as a freelance SEO and now leading the team I built.

Growing Ecommerce Brands Through Technical SEO and AI Search

I started out in 2018 as a freelance SEO for DTC and ecommerce brands, and before long I was taking on B2B work too. That same year I joined FJ Solutions as an SEO Junior. I wanted to learn the craft somewhere with real stores, real catalogs, and real revenue on the line.

The work taught me fast. I moved from SEO Junior to SEO Senior, and since 2021 I’ve led my own SEO team at FJ Solutions. Along the way I spent hands-on time in email marketing, ads, and CRO, and that shaped how I think now. Rankings only matter when they connect to conversions and retention. Traffic sitting in a dashboard looking pretty is not the goal.

Today I specialize in technical SEO, SEO content creation, ecommerce strategy, GA4, and lead generation and sales. My current focus is AI Search and SEO: making sure the brands I work with show up not just in Google’s results, but in the AI answers that increasingly sit on top of them. Same fundamentals, higher stakes.

Educational Background

My SEO background is built on continuous, hands-on education rather than a single credential. I attend SEO and Content Marketing related webinars, which keeps me current as search keeps shifting, and I completed Google’s own training in Google Analytics to stay sharp on measurement.

On the strategy and platform side, I hold the Semrush for Digital Agencies Certification, and a full set of HubSpot Academy certifications, including SEO, Inbound, Inbound Marketing, Inbound Sales, and Marketing Software, all kept up to date. Together they back the two things I care about most: technical SEO that holds up, and the content and analytics that turn rankings into revenue.

Areas of Expertise

Technical SEO

site architecture, crawlability, canonical and duplicate-URL issues, Core Web Vitals.

SEO content creation

search-intent-driven content that ranks and converts.

Ecommerce strategy

organic growth planning for DTC and ecommerce catalogs.

GA4 and analytics

clean measurement that separates real organic traffic from paid and direct.

Lead generation and sales

turning search demand into pipeline.

AI Search and SEO

optimizing for AI Overviews and AI assistants, not just classic results.