Julieta Gonzalez, Author at FJ Solutions

Julieta Gonzalez

Paid Media Strategist

Google Ads Certified in Search, Display, Video, Apps, Shopping, Performance Max, and Creative

I'm Julieta Gonzalez, Paid Media Strategist at FJ Solutions, and I help ecommerce, DTC, and lead-generation brands turn their ad spend into measurable, predictable growth. I've worked in digital marketing since 2018 and focused on paid media since 2020, and the social-first background I built early on is exactly what makes my creative decisions sharper today.

Turning Ad Budgets Into Measurable Growth Across Google, Meta, and Beyond

I started out in social media marketing in 2018, learning firsthand how brands earn attention and how much of that comes down to the creative. In 2020 I moved into paid media, and in 2021 I joined FJ Solutions, where I specialized in running ad accounts full time.

Since then I’ve managed paid media across a wide range of accounts: DTC and ecommerce, beauty, education, and recreation brands with seasonal demand. Google and Meta are the platforms where I have the deepest experience, but I also run campaigns on TikTok and Pinterest when they are the right fit for the audience and the goal.

What sets my work apart is how I handle creative. I specialize in working side by side with designers, giving them precise, specific direction so an ad is not just well designed, it is built to perform in the feed. I know what a creative needs to do at each stage of the funnel, and I brief with that in mind: the hook, the format, and the small details that make someone stop scrolling. That tight loop between strategy and design is where a lot of my results come from.

My focus is results-driven paid media and creative campaign strategy that holds at scale. I build campaign structures from the ground up, manage budgets, define audiences, and test relentlessly, always tying spend back to real outcomes so clients know exactly what their budget is doing and why.

Educational Background

My foundation in paid media is built on hands-on account work across platforms, reinforced by Google’s own certification track. I hold Google Ads certifications in Search, Display, Video, Apps, Shopping, Performance Max, and Creative, and I keep them current as the platforms shift. They reflect the same thing I care about in practice: not just knowing the tools, but knowing how to use them to grow a business.

Areas of Expertise

Paid Search (Google Ads)

Campaign architecture built around real buyer intent, from Search and Shopping to Performance Max.

Paid Social (Meta)

Full-funnel Meta campaigns that earn attention and hold it long enough to convert.

Multi-Platform Advertising

Google and Meta as my core platforms, with TikTok and Pinterest layered in when they fit the audience and the goal.

Creative Strategist

Precise creative direction for designers so every ad is built to perform.

Budget & Performance Management

Budget planning, audience targeting, and relentless A/B testing, always tied back to real outcomes.

Reporting & Optimization

Clear, plain-language reporting that shows clients what their budget is doing and drives week-to-week decisions.