Turning Subscriber Lists Into Revenue Engines Through Email, SMS, and WhatsApp

I joined FJ Solutions in 2016 as a freelancer, helping lead projects and manage website updates. From there I moved into SEO, where I learned how organic traffic actually works and what it takes to grow it. Then came a stretch as Project Manager, overseeing every area of the agency at once, running campaigns across channels, coordinating teams, and staying focused on one question: how do we grow our clients’ digital revenue?

That’s where email and SMS grabbed me. While managing 360 strategies, I kept seeing the same pattern: brands leaving money on the table in their own lists. Retention was the lever nobody was pulling hard enough. So I went deep on it.

Since 2020 I’ve led the Email & SMS area at FJ Solutions, specializing in Klaviyo-powered strategy for ecommerce brands in the US and LATAM. My team runs campaigns, flows, segmentation, A/B testing, and deliverability, and increasingly, we layer in SMS and WhatsApp to build full retention ecosystems across channels.

The 360 background still matters every day. I know how to navigate internally to make things happen, how to align teams, unblock decisions, and keep projects moving without losing sight of the client’s goal. That cross-functional fluency makes strategy cleaner and communication faster, with clients and across internal teams.

Working with AI is also part of how I operate. I use Claude AI as a core tool in my day-to-day, to sharpen strategy, improve workflow efficiency, and ultimately deliver better results for the brands I work with. Knowing how to get the most out of AI is no longer optional in this industry; it’s what separates good retention marketing from great retention marketing.