Invisible Bead Extensions®

IBE created the number one most requested hand-tied extension method in the industry and is the only extension method protected by a U.S. patent. The main IBE brand is focused on stylist education and certification, with a global community of certified stylists, a headquarters in St. George, Utah, and a culture of technique, training, and standards. We partnered with IBE to build their digital presence through Shopify app development, WordPress customization, and a full SEO plus content marketing strategy. Weekly operations kept the teams aligned, while on-page SEO and targeted content production established IBE as a leading authority in a competitive space. The outcome was a 3.1x increase in website traffic and stronger organic visibility on the terms that matter.